Digital & Marketing in Action

Digital & Marketing in Action

You can’t become Europe’s fastest-growing non-food discounter without a well-oiled marketing machine. Our Digital & Marketing divisions are responsible for building and looking after the interests of the Action brand as well as our millions of fans throughout Europe. Where can you identify opportunities for Action?

Action is what you’ll get

Action owes its tremendous growth partly to its successful marketing campaigns. This growth also makes our work incredibly dynamic. Every new country is a new market to tap into, to which we want to coordinate our marketing activities as closely as possible. Although Action does not have an online store it wishes to entice its customers to visit its stores through online advertising (Research Online, Purchase Offline). For this purpose, Action uses data from Google and Facebook that enables the effect of its promotional campaigns on physical store visits to be measured. In addition to this, there are countless projects in which you can make the difference for Action! 

Let’s get Digital

Our Digital division is responsible for all digital communication between Action and its customers. Action employs around 30 enthusiastic digital experts who do this in various teams.

  • Digital Marketing & Merchandising: responsible for paid advertising, social media, video marketing, newsletters and merchandising on
  • Content: develops all the visual material and product descriptions, and takes care of copywriting for various channels.
  • Customer Experience & Insights: handles web development, analytics, SEO and CRO.
  • Digital IT: responsible for Action’s back-end, architecture and online platforms.

Put your marketing skills into Action

Our Marketing division handles all of Action’s marketing communication. We do this in the following teams:

  • Promo: takes care of all printed brochures, flyers, posters and dtp.
  • Private Label: responsible for packaging and marketing our house brands.
  • Marketing & Communication: handles all general marketing and communication activities at Action.

This makes Digital & Marketing at Action so interesting

  • The dynamics of the retail sector
  • Work for 7 countries (and counting!)
  • Contribute directly to growth
  • Team of online and offline experts