CRM Lead

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(Fulltime 38h)

Are you a CRM Lead with a strong focus on customers? Do you want to work for a successful international retailer? Action is currently in a very exciting phase with great digital growth, so join our team!

Daily Activities


  • Develop and execute the annual CRM marketing plan in accordance with Digital targets creating customer retention and loyalty to drive store traffic
  • Implement and realize the CRM vision and strategy throughout Europe
  • Guarantee growth in knowledge of customer profiles/data ensuring digital promise delivering the right message to the right person at the right time


  • Ensure the CRM operation is in line with Action digital vision
  • Provide information for enrichment of activities on Web, App, E-mail, Social, Search
  • Working closely with Data analysts to gather insights and continuously improve performance
  • Provide learnings to other departments to ensure CRM creates value organization wide


  • Responsible for coordination of the CRM strategy 
  • Optimize the customer database, cross channel segmentation based on Data, Content and Channels, and enrich customer lifecycle and audience profiles
  • Deciding on the CRM platform structure and architecture 
  • Capture all required information at key points in the customer life cycle
  • Developing testing strategies for all aspects of the CRM to ensure the most effective approach of customers


  • Setting out KPI’s and creating insights into customer journey, database status and total CRM as well as specific campaign performance
  • Clear communication of the vision with all those involved in the CRM team and within the Digital Marketing department 
  • People development 
  • Financial planning according to budgetary requirements 
Who you are

We are looking for a CRM Lead with an Passion for Digital. You have pragmatic and commercial mindset and a never-ending curiosity about the behavior of our customers. Besides that you are an strong communicator to your stakeholders and team members.

You also have:

  • Minimal 3 years of experience as a CRM Manager in an omni channel retail operation or at a pure player
  • Strong background in customer acquisition, re-engagement and retention strategies
  • Experienced in extensive stakeholder management
  • Minimal high school (HBO), WO intellectual capabilities
  • Fluent in English and Dutch
  • Strong strategic skills
What we offer you
  • Market-based salary based on a 38-hour working week.
  • A company car, laptop and a telephone.
  • Bonus scheme based on personal - and business objectives.
  • 15% staff discount on your purchases from Action.

Personal growth
The Action Academy offers various training modules with which you can further develop. Programs in areas such as leadership, communication, Excel and project management are offered in-house. In addition, external development and / or training opportunities are negotiable. You can specialize in Digital and Data focused marketing in this position. Depending on your ambition you can also perform other digital functions.


For more information about the application procedure, please contact our Recruiter Jorieke Hogeland +31619356529. You can only apply via the online application form!

While we appreciate the offer of assistance, unfortunately Action does not accept unsolicited resumes from search firms. All resumes submitted by search firms to any employee at Action via-email, the Internet or directly without a valid written search agreement will be deemed the sole property of Action, and no fee will be paid in the event the candidate is hired by Action. 

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