Customer Insight Analist

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Employment

(Fulltime 38h)

For our growing team in Zwaagdijk-Oost (only a 30 minutes traffic free drive from Amsterdam!) we are looking for a passionate Customer Insight Analyst. Do you want to work for a successful international retailer? Action is currently in a very exciting phase with great digital growth, so join our team!
 

What you will do every day as a Customer Insights Analyst

As a Customer Insights Analyst you will be working closely with the CX & Insights team with the aim of improving efficiency and relevance for our customers experience. You will provide insights and recommendations into customer behavior and any obstacles preventing customers from interacting with and transacting on our digital touchpoints based on the data available. 

This role will use the data we collect in our stores, web analytics, customer experience platform (DXP) and UX research tools to focus on opportunities to improve customer experience. You’re the ultimate team player and mentor for your team members, you lead by example. In the past you have demonstrated your skills in working cross-functionally in an organization, synthesizing data from various sources and crafting cohesive, strategic, actionable recommendations for marketeers and product owners.

In this role you will be part of the Customer Experience and Insights team, with direct report to Customer Experience & Insights Manager

You will be responsible for:

  • Provide technical leadership and drive solutions to complex problems
  • Perform in-depth analysis of customer behavior and campaign performance, and identify improvement initiatives 
  • Perform deep dive analyses to understand trends and insights that will highlight customer pain points and customer experience strengths that will help drive improvements
  • Work closely with the Product Team to translate feature KPI’s into web & mobile analytics metrics to be able to monitor feature performance and understand user behavior
  • Convert business requirements from our stakeholders into analytics requirements and integrate with existing reporting structure
  • Establish KPIs & monitor performance impact of key customer experience improvements (features/ functionalities) launched to websites and mobile apps
  • Translate strategic goals (e.g., goals on retention, value per customer, lifetime value) and strategy into a clear and well-defined initiatives and then work with UX and Product Owners to propose and focus the digital team on the key improvement projects
  • Coach and educate your team and the business about the data and experimentation
  • Be the go-to person within the department for all analytical and reporting matters
     
What we are looking for in a Customer Insights Analyst

 

You have an Analytical mindset using data to identify issues and create clear actions to improve website performance and KPI’. You use your experience in modeling and ability to translate data into comprehensive visualizations. You are passion for understanding and driving a great customer experience for our customers. You are an Effective communicator, able & comfortable in talking/aligning with commercial teams within Action. With your Data-driven and agile mindset you are able & willing to constantly adapt to changing realities.

Beside that we require:

  • Completed bachelor or academic degree, preferably in Math, Economics, Statistics, Engineering, Computer Science, or other quantitative field.
  • 3-5 years of experience as a () Product Analyst, Data Analyst, or other relevant functions.
  • Demonstrable knowledge of CRM data management processes and software
  • A are an fluent Dutch & English speaker and writer
     
This is what we offer

We open stores internationally on weekly basis. The rapid growth makes Action a successful organization and requires the organization to continuously adapt. It is expected that the department will expand further, so that there are plenty of opportunities for growth. In addition, the expansion of Action brings challenges in the online field. With an enterprising and proactive attitude you can contribute to the further professionalization of our Digital department. Beside that we offer:

  • Market-based salary based on a 38-hour working week
  • A Pension
  • A laptop and a telephone
  • 15% staff discount on your purchases from Action
  • 24 holiday days and the option to buy 5 extra days a year (based on 38 hours)

Furthermore, Action was crowned best retailer of the year in 2018 and achieved this through the revolutionary way in which we expand and continue to focus on our customers. Our marketing is all about understanding the motivation and needs of our customers and our desire to keep surprising them. 

Personal growth
The Action Academy offers various training modules with which you can further develop. Programs in areas such as leadership, communication, Excel and project management are offered in-house. In addition, external development and / or training opportunities are negotiable. 
 

 

Questions?

For more information about the application procedure, please contact our  recruiter Jorieke Hogeland via WhatsApp 0619356529. You can only apply via the online application form!

While we appreciate the offer of assistance, unfortunately Action does not accept unsolicited resumes from search firms. All resumes submitted by search firms to any employee at Action via-email, the Internet or directly without a valid written search agreement will be deemed the sole property of Action, and no fee will be paid in the event the candidate is hired by Action.
 

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