Digital Marketing and Merchandising Manager

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Digital Marketing and Merchandising Manager

(Fulltime, 38 hours per week)
For our growing team in Zwaagdijk-Oost (only 30 minutes from Amsterdam!) we are looking for a Digital Marketing & Merchandising Manager. Do you want to work for a successful international retailer? Action is currently growing rapidly with big digital ambitions. Come join our team!

This is your daily action

As Digital Marketing & Merchandising Manager you are responsible for developing and overseeing the online marketing & merchandising strategy to drive store sales by facilitating omnichannel customer journeys and help to grow the success of our E-commerce pilot. You have a vision on merchandising and knowledge of using customer data to embed a data driven way of working.You generate high quality traffic to our website Action.com and our app through our online channels such as social media, display, video. SEA and possibly SEO. Your goal is to optimize the conversion (web-to-physical store transition) of our digital touchpoints by targeting the right customers and displaying the optimal content. In order to do so, you will coordinate the end-to-end process of campaign creation and optimization on all digital touchpoints. This also includes working together with our partners like Wavemaker and Facebook. You are part of the Digital MT and determine the course of the Digital department together with the other MT members. You will manage a team of 8 team members and both guide and structure them in the transition whilst overseeing the team budget. Next to that you will also work closely together with other teams within Digital content, CX&I and Digital IT.

Meet your team

Our Digital department is responsible for all digital customer communication from Action. The Digital Marketing & Merchandising team develops paid advertising, videos, social media, the merchandising on action.com and the Action app. The Content team is responsible for producing all the images and texts in our marketing communications. The Customer Experience & Insights team takes care of web development, analytics, SEO and CRO. And Digital IT is responsible for Action's backend, architecture and online platforms. Do you seize the unique opportunity to design and shape the digital playing field of the future, within a fast-growing, ambitious and international retail environment? Take Action!

Curious about your new team members? Myrna Walsarie, Sander Brackel and Laura de Man can’t wait to work with you!

This is you

As a Digital Marketing & Merchandising Manager at Action you enjoy people management! You have a proactive approach, are result oriented and have a commercial mindset in which the customer comes first. You are a natural leader with excellent communication skills . You execute with pace and urgency and a strong understanding of the challenges within a fast-moving Action business

Besides that you also have:

  • A completed bachelor's or master's degree in Economics, Business or Marketing
  • 5-8 years of work experience in a digital marketing or ecommerce environment
  • At least 2+ years of management experience and guiding a team in transition
  • Commercial and data-driven mindset with a can-do and pragmatic mentality
  • Excellent knowledge on the latest online marketing and merchandising trends
  • Agile way of working, able & willing to constantly adapt to changing realities
  • Strong analytical skills
  • Excellent command of Dutch and English (both oral and written)

What we offer

You will work in a team of professionals within an international environment. Action has almost 2.000 stores in 9 European countries and opens a number of new stores every week. The rapid growth of the organization continues continuously. Not only is Action growing, but there are also career opportunities for you to develop within the company.

(max. 7. State what applies to the role/department)

  • A job at the international headquarters of a dynamic company with plenty of room to grow
  • Market-based salary based on a 38-hour work week
  • 24 vacation days, with the option to purchase 5 extra days based on a 38-hour work week
  • Flexible working hours in coordination with the team and direct manager
  • 15% staff discount on your purchases at Action
  • Extensive range of education and training at our own Action Academy
  • Hybrid working
  • A lease car
  • A company laptop and mobile phone

How we contribute to society

As a retailer with millions of enthusiastic customers, we take our responsibility for people and the environment. That is why we invest in solutions that reduce the impact on the environment and ensure better production conditions in the countries where we operate and manufacture. Click here for more information.

Interested?

Take action and apply now!
The next steps
Our recruiter will review your application and get back to you as soon as possible.
We invite you for a first job interview.
We would like to get to know you better, which is why we ask you to take an online assessment.
We will invite you for a second interview and we will discuss your assessment
Are will still a great match? Then we will become new colleagues!
At Action, integrity is of great importance to us. A pre-employment screening is therefore part of the application process for this vacancy. Contact your recruiter for more information.

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