CRM Marketer

(Fulltime / Parttime, 32-38 hours per week)

How do we increase interaction with the recipients of our newsletters and users of the Action app at home and abroad? And how do we ensure that we generate even more customers for the My Action programme? This is a worthwhile challenge where you will work on creating and optimising the right segments and automation journeys based on AB testing, data analysis and UX insights. What makes this so interesting? You’ll do it for all countries where Action operates, helping to further develop our engagement strategy and roll out programmes to more and more countries.
 

This is your daily action

As a CRM Marketer, you will report to the CRM lead and work with Customer Insights, loyalty, CX, performance, marketing and product teams. Your daily responsibilities consist of analysing customer data, developing insights and sharing them with colleagues, as well as optimising the customer journey. You enjoy working on (new) segmentations and testing via different channels such as push and email. All this is in service of getting our customers into our Action stores more often as a result of your campaign. 

As a member of the CRM team, you will contribute to the implementation of new journeys, segmentations and content. In doing so, you will keep an eye on current trends and past successes. You will likewise ensure that your campaigns are in line with the other (digital) marketing activities within the entire customer journey. You will measure the effect of past campaigns and action periods using your dashboard and by testing hypotheses and carrying out A/B tests, then use these insights to optimise the campaigns.

You will use your existing knowledge of marketing automation, email marketing and mobile to enrich and automate customer journeys and increase customer engagement. Apart from the development-oriented aspects of your position, you will have more than enough operational challenges to handle. You will develop commercial newsletters (including weekly promotions) and letter content and dig into the data together with the data analyst. 
 

Meet your team

With tens of millions of fans across Europe, we keep surprising them week after week. We are constantly expanding the Action brand using a data-driven approach and by working in agile teams. In Marketing and Digital, we are responsible for the marketing and communication strategy and its execution. We are building more and more digital visibility and interaction. From customer surveys to designing our award-winning leaflet in our own Action Studio, and from private labeling to webcare, the app, and social media campaigns. Our biggest challenge is One Breath, One Format, online and in more than 2,500 stores in 11 different countries. Learning new things every day and working with the nicest colleagues to make our popular brand even more successful is what makes us happy. You too?

Curious to learn about your new colleagues? Silvia, Mandy, Rens and Fernanda will be happy to work with you!
 

This is you

A passionate CRM marketer who proactively comes up with new proposals for data analyses and research to identify new segments. You understand data, know how to make the right segmentations and are not afraid to experiment. You already have some experience in building automation journeys – from analysis to timing, orchestration and going live.  You are proactive and have a commercial spirit. 

Together in your (agile) team, you will monitor and optimise the campaigns and know how to set priorities and understand what are feasible initiatives for achieving quick learnings.

You also have the following:

• Relevant education or training in commercial economics, (digital) marketing or creative business 
• At least 3 years of relevant CRM, loyalty and/or customer experience design
• Experience with marketing automation, mobile/app and customer segmentations
• You possess a data-driven mindset and are result-orientated  
• Knowledge of a marketing automation platform, such as SAP Emarsys – Salesforce or Selligent is a plus
• Excellent spoken and written command of English
   

What we offer

Surprisingly more! From our bustling home base in the Netherlands, you’ll have an impact on the whole of Europe. Today we have more than 2,500 stores in 11 countries and millions of smiles from our customers. And we have big growth ambitions. For Action and you. Because our growth means that you can always take new steps. A different job, an interesting innovation project, and new skills: as a professional, you can develop without limits. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost consciousness, and respect.

Did you know that you can also count on us for:

• 24 days of holiday with the option to buy five additional days (based on 38 hours per week) 
• Flexible working hours and the option to work 40% of your working hours working from home (in coordination with your team and manager)
• 15% staff discount on your purchases at Action 
• A good pension scheme, collective health insurance and travel allowance (Zwaagdijk-Oost is reachable from Amsterdam by car in just 30 minutes on uncongested roads or through public transport, using the shuttle bus from Hoorn train station)
   

How we contribute to society

If you only know Action from the stores, a new world will open up for you when you join us. As an example, we're working hard behind the scenes to make a positive impact on society and the environment. Did you also know that we sponsor more than 2,000 children worldwide who are growing up in an SOS Children's Village? Or that our team reflects the diversity of our customers, representing 124 nationalities? Or that 70% of our wood products and 86% of our cotton already comes from sustainable sources? Or that we only use energy-efficient LED lighting in more than half of our stores? Yes, that's Action, too. If you're curious about what other initiatives we're taking, join our team and see for yourself.
 

Interested?

We're proud to be an inclusive employer, and we warmly invite anyone who sees themselves in the vacancy to apply. So take action and respond to this vacancy now

What happens next:

• Response to your application within 14 days (and usually earlier)
• First interview with a manager and a colleague
• Second interview with your recruiter, among others
• Welcome to Action

Throughout the process, your recruiter is your permanent point of contact and is available to answer any questions you may have.