Our Social Responsibility

Action welcomes around 7 million customers a week spread across 8 countries. Add to that our 50,000 employees and over 6,000 products per store – bought, warehoused and transported through the whole of Europe – and you’ve got a picture of the impact we have on our environment. We are very well aware of our impact on society and the environment which is why we have developed the Action Social Responsibility (ASR) strategy.

Action Social Responsibility

The goal of our ASR strategy is to make sure our success as a commercial business does not harm human rights, corporate responsibility or the environment. Both in terms of our own operations and our entire supply chain. The strategy is based on four pillars: Product, People, Society and Good Citizenship.

Honest products for a fair price

Even though our prices are low, we do not make any concessions in terms of quality, safety or the production conditions of our products. All our products meet the relevant requirements in the countries where we operate and they are also produced in accordance with our Ethical Sourcing Policy. Simply put, this means that if a certain product does not have the right price-quality ratio as well as the right production environment, we will not sell it in our stores.

We take care of our people

Action wants to be a good employer. We need passionate employees who feel safe, appreciated and inspired in order to keep building our business. We invest greatly to achieve that, in many different ways. An example?  Our Scholarship Fund supports Action employees who can’t afford their children’s education. Action believes in development for everyone and we believe that money should not get in the way of a good approach to the job market.

“My son really wanted to study Finance & Control at the Amsterdam University of Applied Sciences but it is very difficult for us to pay for that education. When I heard about the Action scholarship, I went for it. We were both cheering when we received the confirmation letter. What employer does something like that for its employees?!” - Sabine, Store assistant, Action Amsterdam

Want to find out more about Action Social Responsibility and how we address the four pillars of Product, People, Environment and Good Citizenship? Check out our website action.com.