Social Media Specialist

(Fulltime, 38 hours per week)

As a Digital Social Specialist at our International Headquarters in Zwaagdijk, you will be responsible for overseeing the social media organic strategy across 12 countries, engaging with a fanbase of over 6 million followers. Reporting to the Social Marketing & Digital Lead, you will ensure our social marketing activities align with industry best practices and driving performance and engagement across social platforms. Your role will involve optimizing social content/formats, supporting strategic direction and monitoring our performance.
 

This is your daily action

• Develop and execute data-driven social media strategies to enhance engagement and maximize results on our Facebook, Instagram and TikTok channels. 
• Optimize the content calendar to ensure consistent, relevant, and high-quality content that resonates with our diverse audiences across 12 countries. 
• Collaborate closely with our social agency to ensure timely execution of campaigns, maintain quality control, and maximize the impact of our social media activities. 
• Provide expert guidance on social best practices, optimizing campaigns based on key performance indicators (KPIs) and continuously adjusting strategies to stay ahead of trends. 
• Ensuring all social campaigns align with Action’s brand guidelines, maintaining consistency across all platforms while meeting industry standards. 
• Work closely with the marketing team to ensure social media activities align with the broader marketing calendar and campaign goals, ensuring a seamless integration of online and offline strategies. 
• Monitor industry trends and competitor activities, providing insights to inform strategy and keep our social presence ahead of the curve. 
• Drive continuous improvement in content creation, campaign execution, and customer journey optimization, using data and insights to refine and enhance future efforts. 
• Optimize our employer branding social channels on Instagram and TikTok, reviewing our copy, formats and sharing insights from our other owned Action channels. 
• Evaluate social media performance through analytics tools, providing regular reports on campaign success and opportunities for improvement.
   

Meet your team

With tens of millions of fans across Europe, we keep surprising them week after week. We are constantly expanding the Action brand using a data-driven approach and by working in agile teams. In Marketing and Digital, we are responsible for the marketing and communication strategy and its execution. We are building more and more digital visibility and interaction – from customer surveys to designing our award-winning leaflet in our own Action Studio, and from private labelling to webcare, the app and social media campaigns. Our biggest challenge is using one voice and one format, online and in more than 2,500 stores in 12 different countries. Learning new things every day and working with the nicest colleagues to make our popular brand even more successful is what makes us happy. Does this apply to you, too?
Curious about your new team members? Laura de Man and Carmen Nolen can’t wait to work with you!
 

This is you

You are a strategic, proactive and creative social marketer who excels at optimizing social media campaigns. In your free time you also can’t stop scrolling and you have a strong understanding of audience engagement, campaign execution, and social analytics. You are adaptable, creative, data-driven, and continuously seek opportunities to enhance social performance.

In addition:

• Bachelor’s degree in Marketing, Digital Media, ICT, or a related field
• 5+ years of experience in social media marketing
• Expertise in social platforms, like Facebook, Instagram and TikTok is a must
• Experience with Employer Branding social channels is a pre
• Strong analytical mindset with experience in KPI tracking and A/B testing
• Creative problem-solver with a hands-on approach and can-do mentality
• Good command of English (both oral and written)
• Good command of Dutch is an advantage
• Experience with helping define and execute on strategy
• Proactive 
• Result oriented (Data driven)
• Planning and organizing

What we offer

Surprisingly much! From our international headquarters in the Netherlands you have an impact on what happens in our stores across Europe. We welcome more than 15 million customers every week in more than 2,500 stores in 12 European countries. We have great growth ambitions. For Action and for you. Because our growth means that you can always take new steps. A different position, an interesting innovation project, new skills: you can continue to develop as a professional. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost conscious and respect.

Did you know that you can also count on us for:

• A market-based salary based on a 38-hour work week
• An annual bonus between 5 and 10% based on company and personal performance
• 24 days of holiday and the option to buy 5 extra days (based on 38 hours per week)
• A temporary contract with the intention of offering you a permanent contract in the long term
• Flexible working hours and the possibility of working up to 40% from home, of course in coordination with your team and manager
• 15% staff discount on your purchases at Action 
• A good pension scheme, collective health insurance and travel expenses allowance (Zwaagdijk-Oost is traffic jam-free and only 30 minutes by car from Amsterdam)

How we contribute to society

If you only know Action from the stores, a world will open up for you when you come and work with us. We work hard to make a positive impact on society and the environment. Did you know, for example, that we sponsor more than 2,500 children worldwide who grow up in an SOS Children's Village? That our team reflects the diversity of our customers, including 155 different nationalities? That we purchase 94% of our wood products and 100% of our cotton sustainably? And that almost all our stores only use energy-efficient LED lighting? Yes, that is also Action. Curious about what other initiatives we’re facilitating? Join our team and find out for yourself.
 

Interested?

We are proud to be an inclusive employer, and we warmly invite anyone who recognises themselves in the vacancy to apply. So take action and respond to this vacancy now!

What happens next:

1. Response to your application within 14 days (and usually earlier)
2. First meeting with the manager and a colleague
3. Second interview with your recruiter, among others
4. There may be an extra interview depending on availability or small assignment 
5. Welcome to Action…

Throughout the process, your recruiter is your permanent point of contact and is available to answer any questions you may have.

Integrity is very important to us. Pre-employment screening is therefore part of the process for this vacancy. Ask your recruiter for more information.