App marketing Specialist

(Minimal 32 hours per week)

Bring the magic of our stores to millions of phone screens across Europe! As an App Marketer based in Zwaagdijk (North Holland), you are the driving force behind the growth of the Action app. Your campaigns and strategies will ensure our app thrives in usage, engagement and impact.
 

This is your daily action

Making the Action app indispensable for our customers across Europe – that’s your mission! From acquisition to activation and retention, you’re involved in every step of the customer journey. Through strategic and scalable campaigns on various media channels – including Google Ads, Meta, and platforms like TikTok and YouTube – you ensure new users discover the app, while keeping existing customers engaged and excited.

You oversee the app's marketing performance and collaborate with product and business owners to introduce new features and improvements. You develop and optimize both paid and owned media channels, focusing on a shift toward owned media. Additionally, you provide input for ad creatives and campaign flows (such as in-app campaigns), test campaign ideas across different ad networks, analyze campaign performance, and integrate attribution analyses. Budget management for media spending is also part of your responsibilities.

Thanks to your insights into marketing, product development, and data, combined with your knowledge of the latest digital trends, you elevate our app to the next level. You also execute App Store Optimization (ASO) strategies to drive user growth and collaborate with BI colleagues to analyze in-app behavior. Through your analyses and reporting, you ensure everyone is aligned on results and knows where we can improve further.

Meet your team

With tens of millions of fans across Europe, we keep surprising them week after week. We are constantly expanding the Action brand using a data-driven approach and by working in agile teams. In Marketing and Digital, we are responsible for the marketing and communication strategy and its execution. We are building more and more digital visibility and interaction. From customer surveys to designing our award-winning leaflet in our own Action Studio, and from private labeling to webcare, the app, and social media campaigns. Our biggest challenge is One Breath, One Format, online and in more than 2,500 stores in 11 different countries. Learning new things every day and working with the nicest colleagues to make our popular brand even more successful is what makes us happy. You too?

Curious to learn about your new colleagues? Joyce, Silvia, Claudette and Rudolf  will be happy to work with you!
 

This is you

Thanks to your analytical skills, you can translate data into actionable insights to improve app performance. You have a commercial mindset and focus on tangible results: from increasing downloads to boosting engagement. With your creativity, you design smart campaigns and produce clear, results-driven reports based on the SMART principle. Additionally, your agile working approach allows you to adapt to changes quickly and implement improvements efficiently.

In addition you have:

• A bachelor’s degree (or equivalent).
• At least 3 years of experience in growth or app marketing, with a strong background in performance marketing.
• Knowledge of the latest trends and developments in digital marketing, along with the ability to maintain a professional network in this field. You know how to strategically collaborate with partners like Google, Apple, and Android to achieve your goals.
• Excellent proficiency in English, both spoken and written.
• Experience working in cross-functional business and/or product teams.

What we offer

Surprisingly more! From our bustling home base in the Netherlands, you’ll have an impact on the whole of Europe. Today we have more than 2,500 stores in 11 countries and millions of smiles from our customers. And we have big growth ambitions. For Action and you. Because our growth means that you can always take new steps. A different job, an interesting innovation project, and new skills: as a professional, you can develop without limits. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost consciousness, and respect.

Did you know that you can also count on us for:

• 24 days of holiday with the option to buy five additional days (based on 38 hours per week) 
• Flexible working hours and the option to work 40% of your working hours working from home (in coordination with your team and manager)
• 15% staff discount on your purchases at Action 
• A good pension scheme, collective health insurance and travel allowance (Zwaagdijk-Oost is reachable from Amsterdam by car in just 30 minutes on uncongested roads or through public transport, using the shuttle bus from Hoorn train station)

How we contribute to society

If you only know Action from the stores, a new world will open up for you when you join us. As an example, we're working hard behind the scenes to make a positive impact on society and the environment. Did you also know that we sponsor more than 2,000 children worldwide who are growing up in an SOS Children's Village? Or that our team reflects the diversity of our customers, representing 124 nationalities? Or that 70% of our wood products and 86% of our cotton already comes from sustainable sources? Or that we only use energy-efficient LED lighting in more than half of our stores? Yes, that's Action, too. If you're curious about what other initiatives we're taking, join our team and see for yourself.

Interested?

We're proud to be an inclusive employer, and we warmly invite anyone who sees themselves in the vacancy to apply. So take action and respond to this vacancy now!

What happens next:

1. Response to your application within 14 days (and usually earlier)
2. First interview with a manager and a colleague
3. An online assessment, so we get to know you even better
4. Second interview with your recruiter, among others
5. Welcome to Action

Throughout the process, your recruiter is your permanent point of contact and is available to answer any questions you may have.