Meet Nora
"In my role as a buyer, I can make a difference in all stores across Europe."
Nora Oumoulid, Multimedia BuyerAbout Nora
At the age of 21, Nora Oumoulid started at Action, looking for a temporary retail job during her gap year. She quickly grew from Assistant Store Manager to Store Manager. After 6.5 years in stores, she was ready for the next step and moved to headquarters. There, she joined the Buying Traineeship, progressed to Junior Buyer, and today works as Buyer Multimedia.
What attracted you to developing your career at Action?
At Action, there are many examples of people growing into new roles - even our CEO followed this path. The company grows fast and at the same time invests strongly in people development. It requires hard work, but there are many opportunities to take the next step if you show ownership and ambition.
What surprised you most when you started at Action?
What stands out is how long people stay and how much they enjoy working here. There is also a strong connection between stores and headquarters. Leadership teams regularly visit stores to ask for feedback and improve processes. In my current role, I do the same by actively collecting feedback from stores and sharing this with the right teams.
"We're always there for each other and certainly celebrate our successes."
How did you develop into a Buyer?
My foundation was built in store, a fast-paced environment where no day is the same. It taught me discipline, teamwork and a strong focus on results. During the Buying Traineeship, I learned the profession in practice and strengthened these skills further. Continuous development and the right guidance helped me grow into my current role as Buyer.
What does your workday look like?
No day is the same. I start by analysing data to identify opportunities. Then I work closely with colleagues and suppliers to improve the assortment. A large part of the role is also focused on trends — understanding the market and translating this into products that fit our stores.
Is your role still as dynamic as working in store?
Definitely. The pace is high in almost every role at Action. Within Multimedia, trends change quickly, which makes the work very dynamic. For example, during the pandemic, there was high demand for home-working products. Today, other products are much more popular. As a Buyer, you continuously translate these changes into a strong and affordable assortment.
How do you see your future at Action?
My focus is on growing further in my current role. There is still a lot to learn and improve. Looking ahead, there are always opportunities, but development starts with performing well today. My advice: stay close to your own values. With the right mindset, every challenge becomes a chance to grow.