Commerce in Action
The story behind Action is one of commercial success. We are growing fast every year, and are conquering Europe one step at a time. Our Commercial department encompasses Digital, Marketing, Buying, Quality, Commercial Planning, Commercial Operations and Commercial Development.
Our international growth, digital ambitions and increasing use of data ensures that this professional field is constantly developing and that we need to optimize many of our existing processes, or even create new ones. Commercial Operations facilitates the proper processing of our purchasing activities and the accurate processing of all the data in our systems. These activities are of crucial importance for the management of our operations, particularly because our logistic, digital and marketing activities depend on them.
Commercial Development monitors the store format and seeks new opportunities to help our products find their way to the customer through our stores. We examine aspects like the format and layout of the store, the shelf layout, the selection of products for promotional campaigns and we monitor our price proposals in comparison to our competitors. Insight into international developments is of crucial importance in this respect, as we are present in 11 countries and aim to expand even further in the years to come. Innovation also plays an important part, considering that the retail industry never stands still and more and more technology can be found in our stores.
Curious about the experiences of our Commerce colleagues?