CRM Specialist

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CRM Marketer


(Fulltime / Parttime, 32-38 hours per week)

As a CRM Specialist, you play a key role in driving growth and engagement among our My Action users through our own channels, such as push notifications and newsletters. An exciting challenge where you'll focus on creating and optimizing the right segments and automated journeys based on A/B testing, data analysis, and UX insights. The exciting part? You'll be doing this for all the countries where Action operates, contributing to the further development of our engagement strategy. Your ultimate goal? Ensuring that our customers feel valued and keep coming back to us.

This is your daily action


As a CRM Specialist, you report to the CRM Lead and manage campaigns based on established KPIs, closely monitoring their performance and developments. You collaborate with teams such as Customer Insights, Loyalty, CX, Digital Marketing, Brand, and Product. Your daily responsibilities include analyzing customer behavior, developing insights and sharing them with colleagues, and optimizing the customer journey through marketing automation. You enjoy working on (new) segmentations and testing across various channels, such as push notifications and email. All of this is aimed at driving customers to visit our Action stores more frequently through your campaigns.

As a member of the CRM team, you actively contribute to the roadmap, brainstorm about new journeys, segmentations, and content, and coordinate with our agency to set up campaigns, ensuring alignment with strategic goals and KPIs.

You leverage your existing knowledge of marketing automation to enhance and automate customer journeys, increasing customer engagement. Additionally, you contribute ideas for making our marketing automation platform and CDP more efficient, propose improvements for database quality and structure, and provide a strong vision for campaign setup and execution.

Meet your team


With tens of millions of fans across Europe, we keep surprising them week after week. We are constantly expanding the Action brand using a data-driven approach and by working in agile teams. In Marketing and Digital, we are responsible for the marketing and communication strategy and its execution. We are building more and more digital visibility and interaction. From customer surveys to designing our award-winning leaflet in our own Action Studio, and from private labeling to webcare, the app, and social media campaigns. Our biggest challenge is One Breath, One Format, online and in more than 2,500 stores in 11 different countries. Learning new things every day and working with the nicest colleagues to make our popular brand even more successful is what makes us happy. You too?

Curious to learn about your new colleagues? Silvia, Mandy, Rens, Joyce and Ornella will be happy to work with you!
 

This is you


A passionate CRM Specialist who identifies opportunities through data analysis using dashboards, marketing automation tools, CDPs, and campaign evaluations to draw the right conclusions and define next steps. You keep the customer contact strategy in mind, offering valuable advice on optimizing processes through data, platform improvements, and automation. You have a strong understanding of data, know how to create effective segmentations, and are not afraid to experiment. Your excellent communication skills ensure you keep your colleagues sharp with actionable insights from campaigns. Additionally, you bring significant experience in building automation journeys – from analysis and timing to orchestration and go-live. You are proactive and commercially driven. In your (agile) team, you monitor and optimize campaigns, know how to prioritize effectively, and understand which initiatives are feasible to achieve quick learnings.

In addition:

  • A relevant degree in Commercial Economics, (Digital) Marketing, or Creative Business
  • Relevant experience in CRM, loyalty, and/or database marketing
  • At least 4 years of experience with marketing automation, mobile/app platforms, and customer segmentation
  • Experience with cross-channel and automated campaigns is a plus
  • Knowledge of Marketing Automation platforms such as SAP Emarsys, Salesforce, or Selligent is a bonus
  • Familiarity with CDPs and/or experience working with them is a plus
  • Strong verbal and written communication skills in English

What we offer


Surprisingly more! From our bustling home base in the Netherlands, you’ll have an impact on the whole of Europe. Today we have more than 2,500 stores in 11 countries and millions of smiles from our customers. And we have big growth ambitions. For Action and you. Because our growth means that you can always take new steps. A different job, an interesting innovation project, and new skills: as a professional, you can develop without limits. And all this in a culture where our shared values are truly lived: customer focus, teamwork, simplicity, discipline, cost consciousness, and respect.

Did you know that you can also count on us for:

  • 24 days of holiday with the option to buy five additional days (based on 38 hours per week) 
  • An annual bonus based on personal and company goals
  • Flexible working hours and the option to work 40% of your working hours working from home (in coordination with your team and manager)
  • 15% staff discount on your purchases at Action 
  • A good pension scheme, collective health insurance and travel allowance (Zwaagdijk-Oost is reachable from Amsterdam by car in just 30 minutes on uncongested roads or through public transport, using the shuttle bus from Hoorn train station)

How we contribute to society


If you only know Action from the stores, a new world will open up for you when you join us. As an example, we're working hard behind the scenes to make a positive impact on society and the environment. Did you also know that we sponsor more than 2,000 children worldwide who are growing up in an SOS Children's Village? Or that our team reflects the diversity of our customers, representing 124 nationalities? Or that 70% of our wood products and 86% of our cotton already comes from sustainable sources? Or that we only use energy-efficient LED lighting in more than half of our stores? Yes, that's Action, too. If you're curious about what other initiatives we're taking, join our team and see for yourself.

Interested?


We're proud to be an inclusive employer, and we warmly invite anyone who sees themselves in the vacancy to apply. So take action and respond to this vacancy now!

What happens next:

  1. Response to your application within 14 days (and usually earlier)
  2. First interview with a manager and a colleague
  3. An online assessment, so we get to know you even better
  4. Second interview with your recruiter, among others
  5. Welcome to Action

Throughout the process, your recruiter is your permanent point of contact and is available to answer any questions you may have.
 

Got questions? Talk to our recruiter!

Take Action!

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